• Who it's For
  • Curriculum
  • Sample Lessons
  • About
  • Pricing
  • FAQ
  • Contact
  • Who it's For
  • Curriculum
  • Sample Lessons
  • About
  • Pricing
  • FAQ
  • Contact

HOW IT WORKS & CURRICULUM

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​​LEARN OVER COFFEE BREAKS
Videos are 3-15 minutes in length
No time for breaks? Catch the highlights track

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WATCH FOR THE SIRENS
They indicate when to pull in the SEO team 
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CHECK OFF COMPLETED LESSONS
Start-and-stop easily throughout the week
​Report to management student completion statistics
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ASK QUESTIONS IN MONTHLY LIVE CALLS
Get answers to your questions for twelve months during live Q&A calls
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DOWNLOADABLE
NO-BRAINER ENTERPRISE-LEVEL
WORKSHEETS & CHECKLISTS

GUIDE TEAMS TO MAKE THE RIGHT DECISIONS & WHEN TO PULL IN THE SEO TEAM 

SEO TOOLS GUIDANCE:

  • Which SEO tools do I use when?​

DEVELOPER DECISIONS MADE DAY-TO-DAY:

  • Use robots.txt or something to keep pages out of search engines?
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  • Which status code to use?
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  • SEO Page Speed Checklist

  • URL Structure Tip Sheet

HOW TO CODE COMMON UX ELEMENTS:

  • Which carousels to use?

  • Which tabs to use? 

  • ​Which accordions to use?

GUIDANCE ON SEO ELEMENTS:

  • Which Pagination to use?
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  • Schema.org Tip Sheet
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6-WEEK CURRICULUM

21 MODULES BROKEN INTO 141 BITE-SIZED LESSONS
​FOR CONSUMING DURING BREAKS & SENDING LINKS FOR REQUIREMENTS

WEEK 1
AVAILABLE IMMEDIATELY
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10 Pillars of SEO   
Development Influences 6 Pillars Daily
  • There are 10 pillars in SEO... development influences 6 daily - which are they?
  • Real-world examples of how development impacts the pillars positively and negatively
  • Even when it's "SEO friendly" a solution can hurt multiple pillars, we'll walk through examples
  • How search engines understand a web page, and how development can enhance accurate interpretation 
  • What a search engines sees vs. not see
  • Spot SEO Red Flags and the risks they introduce
  • Recognize SEO opportunities, and how to act on them


Build & Use Your Enterprise SEO Toolbox
Block Play Time this Week
  • Download tools to diagnose website issues in pre-production and production environments 
  • Take your tools for a spin (how to use them) 
  • How to interpret the data output by the tools and define corrective actions

WEEK 2

Page Speed Performance       
It's Becoming as Critical as Oxygen
  • Why page speed performance matters
  • Business case for meeting Google guidelines
  • 3 metrics you need to beat in Google PageSpeed
  • Most common (fundamental) issues found on enterprise-level websites
  • Deep dive into common (and uncommon) page speed issues and how to resolve them
  • Walkthrough 4 practical tools to quickly help analyze and diagnose page speed issues
  • 12+ mistakes we find in enterprise-level sites that most SEOs miss



CSS & JavaScript  
Can be Fuel or Kryptonite for SEO
  • How CSS and JavaScript impact SEO
  • How to utilize CSS and JavaScript optimally for SEO
  • Externalizing JavaScript and CSS - rules specific for enterprise-level sites
  • If you must use AJAX & JavaScript - how to make it work for SEO

EVERY DAY YOU WAIT HAS A COMPOUNDING EFFECT. REGISTER NOW

WEEK 3

`Meta Data and Robots.txt
Directives that are Easily Coded Wrong
  • Meta data and robots.txt - which do you use when?
  • When is robots.txt the best solution... and when is it the worst?
  • Discover the issues commonly caused by Meta data accidents
  • Learn 3 practices that commonly cause issues for the robots.txt file



Special SEO Tags
The Little Details that Have a Big Impact (positive or negative)
  • Learn how to best configure on-page elements
  • What developers need to know about header tags: where they go, and where they don't
  • 3 places header tags never go 
  • Canonical tag do’s, don’ts, and mishaps that can cause search engines to ignore it altogether
  • Examples of poorly structured HTML that impact search engines’ access to your site
  • Title tag & Meta description requirements (they’re more in-depth than developers realize)
  • Watch the sample lesson on canonical tags
REGISTER NOW

WEEK 4

Code-Caused Duplicate Content
Hard to Spot SEO Killers
  • 8+ ways that code causes duplicate content and how it hurts SEO
  • What CMS systems often do to create duplicate content and what yours should do instead


URLs       
A Lot of Specifications Here
  • How to define your URLs, based on the myriad of enterprise-level URL scenarios
  • What to avoid in URLs because it can wreak havoc 
  • 3 common things that would cause you to restructure URLs
  • 4 URL issues not good for SEO, but aren’t worth URL restructuring
  • Guidelines for structuring directories
  • 5+ common URL mistakes CMS systems make and what yours needs to do instead
  • Advanced URL troubleshooting tips
  • How to use URLs as a clue when doing SEO troubleshooting
  • 10+ nightmares URLs can create and how to avoid them


Schema.org Markup     
Tell Engines Precisely What’s on Your Page 
  • The differences between Schema.org markup and other types of markup
  • How Schema.org can help search engines better understand content in HTML 5
  • Which Schema.org markup will influence the appearance of your SERPs listing
  • What needs Schema.org markup vs. what does not
  • Where most companies apply structured data vs. how SEO pace setters apply it
  • How to QA markup before you launch the code
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REGISTER DEVELOPMENT TEAMS - THEY'LL BE BLOWN AWAY

WEEK 5

Status Codes and Redirects
Tell the Bots The Right Things
  • Learn which status codes are right for SEO (and which rarely are)
  • Common unseen mistakes made during redesigns & migrations
  • Massive errors caused by code mistakes
  • The one status code to avoid 99.99% of the time
  • Which status code to use when the site goes down (even for maintenance)
  • 404 pages - what they need to do and not do
  • Where a 200 status code shouldn’t be, but often is, used
  • Watch a sample lesson on redirects for site migrations 


Pagination
A surprising number of things to consider
  • 3 pagination methods and when to use each
  • What Google says to do vs. what companies prefer for their customers experience
  • Two common pagination mistakes found even when the SEO team is involved
YOU NEED THIS DON'T YOU? REGISTER NOW

WEEK 6

Coding for Common UX Elements
You’ll Use these Frequently 
  • The 5 options for coding tabs
  • The 5 options for coding dropdown options
  • The 5 options for coding multi-faceted navigation
  • The 3 options for coding carousels
  • The 3 options for coding accordions
  • How to handle infinite scrolling
  • Learn the pros and cons of each option
  • Recognize when to pull in the SEO team for guidance


Mobile SEO 
  • The 3 primary options for configuring mobile vs. desktop websites
  • Responsive design best practices for SEO
  • How much content do you need to display on mobile vs. desktop
  • How to handle canonical tags between mobile and desktop SEO
  • Mobile XML Sitemaps
  • Mobile page speed expectations from Google
  • How to confirm your site mobile friendly according to Google
  • Use of interstitials and their risks
  • App indexing key requirements + the 1 thing you need for app indexing to work


What’s Next?

The Road that Lies Ahead
  • How to ride the momentum that the training has caused
  • A candid presentation on what to do (and not do) now that you are all trained up
  • A walk through of the road that lies ahead:
  • The challenges you will face 
  • Landmines many companies step into
  • The NEW SEO ANNOYANCES, and how to combat them
  • Top 5 mistakes even the greatest SEO teams make that end up peeving project teams
  • 3 most important things you must do well for successful collaboration 
  • What to do when you don’t think the SEO team is doing what they should 
  • How to maximize the next 90-days…Your SEO Honeymoon :)
YOU KNOW DEVELOPMENT NEEDS THIS. REGISTER THEM NOW

​JESSICA HAS ONE SIMPLE PHILOSOPHY:
"IF THIS COURSE ISN'T GOING TO ELEVATE YOUR SEO KNOWLEDGE,
I DON'T DESERVE YOUR MONEY AND YOU'LL GET IT BACK."

ENJOY A 30-DAY MONEY BACK GUARANTEE
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NEVER MISS A TECHNICAL SEO NUGGET. SUBSCRIBE NOW


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