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DOWNLOADABLE
NO-BRAINER ENTERPRISE-LEVEL
WORKSHEETS & CHECKLISTS
GUIDE TEAMS TO MAKE THE RIGHT DECISIONS & WHEN TO PULL IN THE SEO TEAM
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HOW TO CODE COMMON UX ELEMENTS:
GUIDANCE ON SEO ELEMENTS:
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6-WEEK CURRICULUM
21 MODULES BROKEN INTO 141 BITE-SIZED LESSONS
FOR CONSUMING DURING BREAKS & SENDING LINKS FOR REQUIREMENTS
WEEK 1
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10 Pillars of SEO
Development Influences 6 Pillars Daily
Build & Use Your Enterprise SEO Toolbox Block Play Time this Week
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WEEK 2
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Page Speed Performance
It's Becoming as Critical as Oxygen
CSS & JavaScript Can be Fuel or Kryptonite for SEO
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WEEK 3
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`Meta Data and Robots.txt
Directives that are Easily Coded Wrong
Special SEO Tags The Little Details that Have a Big Impact (positive or negative)
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WEEK 4
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Code-Caused Duplicate Content
Hard to Spot SEO Killers
URLs A Lot of Specifications Here
Schema.org Markup Tell Engines Precisely What’s on Your Page
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WEEK 5
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Status Codes and Redirects
Tell the Bots The Right Things
Pagination A surprising number of things to consider
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WEEK 6
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Coding for Common UX Elements
You’ll Use these Frequently
Mobile SEO
What’s Next? The Road that Lies Ahead
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