HOW IT WORKS & CURRICULUM

​​LEARN OVER COFFEE BREAKS
Videos are 3-15 minutes in length
No time for breaks? Catch the highlights track

WATCH FOR THE SIRENS
They indicate when to pull in the SEO team 

CHECK OFF COMPLETED LESSONS
Start-and-stop easily throughout the week
​Report to management student completion statistics

ASK QUESTIONS IN MONTHLY LIVE CALLS
Get answers to your questions for twelve months during live Q&A calls

DOWNLOADABLE
NO-BRAINER ENTERPRISE-LEVEL
WORKSHEETS & CHECKLISTS
GUIDE TEAMS TO MAKE THE RIGHT DECISIONS & WHEN TO PULL IN THE SEO TEAM 

SEO TOOLS GUIDANCE:

• Which SEO tools do I use when?​

DEVELOPER DECISIONS MADE DAY-TO-DAY:

• Use robots.txt or something to keep pages out of search engines?
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• Which status code to use?
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• SEO Page Speed Checklist
  
  
• URL Structure Tip Sheet

HOW TO CODE COMMON UX ELEMENTS:

• Which carousels to use?
  
  
• Which tabs to use? 
  
  
• ​Which accordions to use?

GUIDANCE ON SEO ELEMENTS:

• Which Pagination to use?
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• Schema.org Tip Sheet

6-WEEK CURRICULUM

21 MODULES BROKEN INTO 141 BITE-SIZED LESSONS
​FOR CONSUMING DURING BREAKS & SENDING LINKS FOR REQUIREMENTS

WEEK 1
AVAILABLE IMMEDIATELY​

10 Pillars of SEO   
Development Influences 6 Pillars Daily

• There are 10 pillars in SEO... development influences 6 daily - which are they?
• Real-world examples of how development impacts the pillars positively and negatively
• Even when it's "SEO friendly" a solution can hurt multiple pillars, we'll walk through examples
• How search engines understand a web page, and how development can enhance accurate interpretation 
• What a search engines sees vs. not see
• Spot SEO Red Flags and the risks they introduce
• Recognize SEO opportunities, and how to act on them

Build & Use Your Enterprise SEO Toolbox
Block Play Time this Week

• Download tools to diagnose website issues in pre-production and production environments 
• Take your tools for a spin (how to use them) 
• How to interpret the data output by the tools and define corrective actions

WEEK 2

Page Speed Performance       
It's Becoming as Critical as Oxygen

• Why page speed performance matters
• Business case for meeting Google guidelines
• 3 metrics you need to beat in Google PageSpeed
• Most common (fundamental) issues found on enterprise-level websites
• Deep dive into common (and uncommon) page speed issues and how to resolve them
• Walkthrough 4 practical tools to quickly help analyze and diagnose page speed issues
• 12+ mistakes we find in enterprise-level sites that most SEOs miss

CSS & JavaScript  
Can be Fuel or Kryptonite for SEO

• How CSS and JavaScript impact SEO
• How to utilize CSS and JavaScript optimally for SEO
• Externalizing JavaScript and CSS - rules specific for enterprise-level sites
• If you must use AJAX & JavaScript - how to make it work for SEO

EVERY DAY YOU WAIT HAS A COMPOUNDING EFFECT. REGISTER NOW

WEEK 3

`Meta Data and Robots.txt
Directives that are Easily Coded Wrong

• Meta data and robots.txt - which do you use when?
• When is robots.txt the best solution... and when is it the worst?
• Discover the issues commonly caused by Meta data accidents
• Learn 3 practices that commonly cause issues for the robots.txt file

Special SEO Tags
The Little Details that Have a Big Impact (positive or negative)

• Learn how to best configure on-page elements
• What developers need to know about header tags: where they go, and where they don't
• 3 places header tags never go 
• Canonical tag do’s, don’ts, and mishaps that can cause search engines to ignore it altogether
• Examples of poorly structured HTML that impact search engines’ access to your site
• Title tag & Meta description requirements (they’re more in-depth than developers realize)
• Watch the sample lesson on canonical tags

REGISTER NOW

WEEK 4

Code-Caused Duplicate Content
Hard to Spot SEO Killers

• 8+ ways that code causes duplicate content and how it hurts SEO
• What CMS systems often do to create duplicate content and what yours should do instead

URLs       
A Lot of Specifications Here

• How to define your URLs, based on the myriad of enterprise-level URL scenarios
• What to avoid in URLs because it can wreak havoc 
• 3 common things that would cause you to restructure URLs
• 4 URL issues not good for SEO, but aren’t worth URL restructuring
• Guidelines for structuring directories
• 5+ common URL mistakes CMS systems make and what yours needs to do instead
• Advanced URL troubleshooting tips
• How to use URLs as a clue when doing SEO troubleshooting
• 10+ nightmares URLs can create and how to avoid them

Schema.org Markup     
Tell Engines Precisely What’s on Your Page 

• The differences between Schema.org markup and other types of markup
• How Schema.org can help search engines better understand content in HTML 5
• Which Schema.org markup will influence the appearance of your SERPs listing
• What needs Schema.org markup vs. what does not
• Where most companies apply structured data vs. how SEO pace setters apply it
• How to QA markup before you launch the code
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REGISTER DEVELOPMENT TEAMS - THEY'LL BE BLOWN AWAY

WEEK 5

Status Codes and Redirects
Tell the Bots The Right Things

• Learn which status codes are right for SEO (and which rarely are)
• Common unseen mistakes made during redesigns & migrations
• Massive errors caused by code mistakes
• The one status code to avoid 99.99% of the time
• Which status code to use when the site goes down (even for maintenance)
• 404 pages - what they need to do and not do
• Where a 200 status code shouldn’t be, but often is, used
• Watch a sample lesson on redirects for site migrations 

Pagination
A surprising number of things to consider

• 3 pagination methods and when to use each
• What Google says to do vs. what companies prefer for their customers experience
• Two common pagination mistakes found even when the SEO team is involved

YOU NEED THIS DON'T YOU? REGISTER NOW

WEEK 6

Coding for Common UX Elements
You’ll Use these Frequently 

• The 5 options for coding tabs
• The 5 options for coding dropdown options
• The 5 options for coding multi-faceted navigation
• The 3 options for coding carousels
• The 3 options for coding accordions
• How to handle infinite scrolling
• Learn the pros and cons of each option
• Recognize when to pull in the SEO team for guidance

Mobile SEO 

• The 3 primary options for configuring mobile vs. desktop websites
• Responsive design best practices for SEO
• How much content do you need to display on mobile vs. desktop
• How to handle canonical tags between mobile and desktop SEO
• Mobile XML Sitemaps
• Mobile page speed expectations from Google
• How to confirm your site mobile friendly according to Google
• Use of interstitials and their risks
• App indexing key requirements + the 1 thing you need for app indexing to work

What’s Next?
The Road that Lies Ahead

• How to ride the momentum that the training has caused
• A candid presentation on what to do (and not do) now that you are all trained up
• A walk through of the road that lies ahead:
• The challenges you will face 
• Landmines many companies step into
• The NEW SEO ANNOYANCES, and how to combat them
• Top 5 mistakes even the greatest SEO teams make that end up peeving project teams
• 3 most important things you must do well for successful collaboration 
• What to do when you don’t think the SEO team is doing what they should 
• How to maximize the next 90-days…Your SEO Honeymoon :)

YOU KNOW DEVELOPMENT NEEDS THIS. REGISTER THEM NOW

​JESSICA HAS ONE SIMPLE PHILOSOPHY:
"IF THIS COURSE ISN'T GOING TO ELEVATE YOUR SEO KNOWLEDGE,
I DON'T DESERVE YOUR MONEY AND YOU'LL GET IT BACK."

ENJOY A 30-DAY MONEY BACK GUARANTEE